If your website isn’t ranking as high as you’d like, it might be due to one of these five reasons. By understanding what’s causing your low ranking, you can take steps to improve your site’s visibility and start seeing better results. So, if you’re curious about why your website isn’t performing as well as you’d hoped, read on for the five most common reasons.
1. Your website isn’t mobile-friendly
In today’s world, more people are using their phones and tablets to access the internet than ever before. According to a leading SEO Agency, over 60% of web traffic now comes from mobile devices. This means that if your site isn’t designed to be viewed on a smaller screen, you’re already at a disadvantage. Google also gives preference to mobile-friendly websites, so if yours isn’t optimized for mobile users, you could be missing out on valuable traffic. To fix this, make sure your website is responsive and displays correctly on all devices. You can also use Google’s Mobile-Friendly Test tool to see how your site stacks up.
2. You’re not using the right keywords
If you want your website to rank high in search results, you need to make sure you’re using the right keywords. These are the terms and phrases that potential customers are searching for when they’re looking for a business like yours. To find the right keywords, start by brainstorming a list of terms related to your products or services. Then, use a keyword tool like Google Keyword Planner or SEMrush to find out which keywords are most popular with searchers. Once you’ve identified the right keywords, be sure to use them throughout your website, including in your titles, meta descriptions, and content.
3. You’re not creating enough content
One of the best ways to improve your website’s ranking is by regularly adding new content. This could be in the form of blog posts, articles, infographics, or even videos. By creating new and informative content, you’re giving Google more reason to rank your website higher in search results. Plus, every time you add a new piece of content, you’re giving potential customers another reason to visit your site. If you’re not sure what kind of content to create, take a look at what’s already ranking well for your target keywords and try to create something similar. Also, there are many cheap content writing services available online which produce quality content – this can help you generate content quicker.
4. Your website is slow
No one likes waiting for a website to load, so it’s no surprise that Google takes website speed into account when determining rankings. In fact, studies by SEO Services Birmingham have shown that a delay of just one second can result in a 7% drop in conversions. To make sure your website is fast enough, start by checking your page speed with Google’s PageSpeed Insights tool. If you’re not happy with the results, there are a few things you can do to improve your website’s speed, including optimizing images and using a content delivery network (CDN).
5. You’re not building links
Link building is the process of getting other websites to link back to your site. This is important because links are one of the main ways that Google determines a website’s authority. The more high-quality links you have pointing to your site, the better your chances of ranking high in search results. In the words of a popular link building services company, there are a few different ways to build links, but some of the most effective include guest blogging, infographics, and directories.
If you’re not ranking as high as you’d like in search results, it could be due to one of these five reasons. By understanding what’s causing your low ranking, you can take steps to improve your site’s visibility and start seeing better results.