Social networking has become a vital tool for the advancement of business and brand awareness. Popular platforms such as Facebook, Twitter, and LinkedIn are a huge part of everyday life and have millions of active users. Some of these platforms are more specific to one niche than others. LinkedIn, for instance, requires members to know each other in real life, while others are more general. Even the video conferencing platform Zoom allows users to connect to one another from anywhere in the world. These are just a few of the numerous benefits of these platforms.
With these features, social networks allow users to interact with one another, build relationships, and share content. Twitter, for example, allows users to follow trending topics and engage in relevant conversations. As of June 2018, Twitter had more than two hundred million monetizable daily active users. Users of Twitter send an average of 500 million tweets each day. Another leading social networking site, Tumblr, allows users to form communities, participate in cultural dialogues, and share their interests. It is particularly popular with teens and fandoms.
Some of the niche social networks have emerged as an alternative to the mainstream. These niche networks have better user interaction and engagement. Considering that one out of three Facebook users are bored with Facebook, there are now specialized social networks that cater to specific markets and needs. The benefits of these social networks include better privacy and fewer ads. In addition, users can find people with similar interests through search and share their contacts.